Amsterdam 750

Amsterdam is marking its 750th anniversary with a year-long celebration, filled with activities nearly every day. From neighborhood initiatives led by residents to showcasing the best of Amsterdam’s music, theater, arts, culture, sports, and education, the city offers something for everyone. 

For this special occasion, we dress our jubilant capital in an explosion of colours symbolizing connection and a joyful celebration of recognition. We’ve developed a distinctive design language—a flexible identity that can be embraced throughout the year, not only by Amsterdam & partners but especially by the ‘Amsterdammers’ themselves. It embodies celebration, diversity, and inclusivity, all coming together in the proud debut of the ‘750 Slinger.’

The design is instantly recognizable, playful, and highly accessible. This visual identity has been crafted in close collaboration with our dear friends at Liebe Leute,.