Proximared
- Brand identity
- Digital design
ProximaRed’s energy management software platform enables local mini-grids so you can collectively manage energy supply, demand and storage. By thinking small and creating mini-grids we relieve the main power grid, solving the power grid conundrum.
In developing the brand identity, the name ProximaRed—which translates to “the next grid” in Spanish—was crafted into a distinctive brand mark. The tagline “Think small,” emphasizing the mini-grids concept, was brought to life through a series of AI-generated illustrations.
