Shokunin Recruitment
- Brand identity design
- Digital design
- Brand guidance
The Japanese word Shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’, but such a literal description does not fully express the deeper meaning. 'Shokunin' means not only to have technical skills but also implies an attitude and social consciousness. It stands for continuous improvement, highest quality standards to strive for mastery on all levels. This philosophy was the starting point for the visual identity of this recruitment agency.
