Embassy of Dutch Creativity is an initiative by a few of the biggest trade associations in the Netherlands. This Dutch creative trade mission, taking place during the Cannes Lions Festival. The mission is to inspire the global creative community with the Dutch spirit of innovation and entrepreneurship and Amsterdam’s creative DNA: open-minded, multicultural and interdisciplinary. To visualize this, we got inspired by the Dutch art movement ‘De Stijl’, resulting in a vibrant visual identity.
